+ Brand Research

We use a series of questionnaires to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. We comprehensively survey the visual identities of your competitors and provide inspiration images to get your feedback. The research phase is essential and sets the direction for the design work to come.

+ Logo

The logo is the cornerstone of your brand's visual identity. After completing research and establishing a direction we sketch and refine ideas until best 2-3 logo concepts to present. Each are applied to mock products to test how it would work in the “real world.” Once a favorite emerges it is further refined. We include a bundle of files suitable for print, web, promotional items and more, with unrestricted usage rights.

+ Logo Color Specs

Listing of specifications for logo colors, used by print vendors and web developers to ensure your brand colors match across applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

+ Typography

Brand font recomendations and guidelines for use.

+ Graphic Elements

Various shapes, lines, patterns, or other elements that flesh out your brand’s theme. Includes illustrations on how they can be applied.

+ Business Card

Card and template created for up to 6 staff members.

+ Social Media

Profile image and cover banner for up to three social media platforms, ready for you to upload.

+ Basic Website

A small Wix, Squarespace, or Shopify template customized to match your unique brand, with up to 4 pages of content entered for you — a cost-effective way to a beautiful website, and one that allows you to make your own simple edits later without any coding knowledge. Cost of hosting and domain name registration not included. Client (or client’s copywriter) will supply final copy.