+ Brand Research

We use a series of questionnaires to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. We comprehensively survey the visual identities of your competitors and provide inspiration images to get your feedback. The research phase is essential and sets the direction for the design work to come.

+ Logo

The logo is the cornerstone of your brand's visual identity. After completing research and establishing a direction we sketch and refine ideas until best 2-3 logo concepts to present. Each are applied to mock products to test how it would work in the “real world.” Once a favorite emerges it is further refined. We include a bundle of files suitable for print, web, promotional items and more, with unrestricted usage rights.

+ Logo Color Specs

Listing of specifications for logo colors, used by print vendors and web developers to ensure your brand colors match across applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

+ Typography

Brand font recomendations and guidelines for use.

+ Graphic Elements

Various shapes, lines, patterns, or other elements that flesh out your brand’s theme. Includes illustrations on how they can be used.

+ Brand Guide

Brand usage rules and specs for logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.